Latest Posts

Let’s talk about something which might feel a little vain - but really isn’t: your headshot. Think of it as that gentle wave that says, “I see you, and I’m here for you.” It’s often the first impression someone has of you - so let’s make it a good one. Here’s what makes a great headshot, and what to avoid like the plague.

Money talk doesn’t have to feel cold or corporate. Think of it as building the foundations of a safe, sustainable practice. So, let’s break it down - how to set your rates, whether to go insurance or private pay, what to do about quiet months, taxes, and whether you really need that accountant.

Planning to launch your own practice? Exciting times! But before you celebrate with a nice cuppa, let’s look at the five must-haves that'll make your business thrive. Consider this your "Therapist's Launchpad" - a friendly roadmap to help you be found and booked.

Thinking about how to introduce you - yes, YOU - to the world? Your professional biography might seem like a chore, but it’s your secret handshake to potential clients, the first glimpse of who you are, how you help, and why you are the one they’ve been looking for. Unsure of how to make your biography glow? Here are our top tips.

This August, we’re raising awareness to how you can reduce and better manage stress. For some, stress can be caused by a number of factors such as mental health, financial worries, relationships or work related issues. Research has found that 74% of adults have felt so stressed at some point over the past year that they felt overwhelmed or unable to cope.

Health means different things to different people. The old saying “You are what you eat” might be a bit outdated, but there’s still something in it. What we put in our bodies and how we move, both play a big part in our well-being.

So, you’re trying to choose a new healthcare booking platform and can’t decide between Finbogo and WriteUpp? Both are solid options - if we do say so ourselves. That said, let’s be honest: there’s no such thing as a truly unbiased opinion, especially when we have skin in the game. We’re all shaped by our experiences, and that naturally influences how we see things

Torn between Finbogo and Cliniko for your next healthcare booking platform? You’re not alone. They’re both well-known names in the space, and we’ll be the first to admit, Cliniko has a strong reputation. But let’s not pretend we’re totally objective here. We’ve built Finbogo from the ground up, so naturally, we’ve got our own perspective on what makes a platform work for real practitioners.

The first few seconds of your reel are crucial. You need to hook the viewer immediately. Social media users scroll fast, so if your content doesn’t grab them right away, they’ll keep moving. For our viral reel, we kept it simple yet effective: a 12-second video of a laptop screen with our website moving down the page.

Running a successful social media campaign requires more than just posting a few pictures or throwing up some ads. It’s about creating a strategy that resonates with your target audience, makes a lasting impression, and ultimately drives results.

Now more than ever, your practice’s digital footprint plays a key role in patient engagement. The diversity of online users is broadening and access to the internet is now easier than ever. Today, many patients are increasingly seeking to book healthcare appointments online. How is your practice keeping up?

In 2024, researchers from the University of Manchester found that patients reported online appointments saved them time by avoiding busy phone lines to reception, unnecessary travel, and long waits due to delayed appointments.

In today’s digital world, social media isn’t just a platform for sharing cute photos or fun updates. It’s a powerful tool for building your brand, connecting with your audience, and growing your influence.

Can something be done to help both sides of the treatment table?

Some patients have resorted to trying untested home remedies or relying on unwanted pain medication

The right social platforms can help you connect with your audience, increase brand awareness, and ultimately grow your practice.