Your Professional Headshot: How to look at the top of your game
Let’s talk about something which might feel a little vain - but really isn’t: your headshot. Think of it as that gentle wave that says, “I see you, and I’m here for you.” It’s often the first impression someone has of you - so let’s make it a good one. Here’s what makes a great headshot, and what to avoid like the plague.
Top Five Things That Make a Great Headshot
1. Warm, Genuine Expression
Your clients are choosing you based on your professional profile, which also includes a photo. A soft smile, a calm gaze, and relaxed shoulders tell them, “You’re safe here.” It doesn’t need to be a full grin, but aim for connection - not intensity.
2. Good Lighting = Magic
Bright, soft, natural light works wonders. Think early morning or late afternoon sunlight (just not harsh midday rays). No ghostly shadows on your face, please. A clear glow conveys openness, trust, and clarity - perfect therapist vibes.
3. Simple, Professional Background
A plain wall, a soft blur of nature, or a clean, cosy corner works best. You want the focus on you - not your laundry pile or a bookshelf full of unread mysteries. Simple backgrounds keep you front and centre, and professional.
4. Appropriate Framing and Composition
Shoulders and head visible? Check. Framed not too close, not too far? Check. Eye-level camera, straight-on or slightly angled? Check. This kind of composition is inviting - clients feel like you’re sitting with them, not peering down from a skyscraper or too far in the distance.
5. Dress to Feel Like You - Not a Costume
Wear something that makes you feel comfortable and aligns with your brand. Solid colours (soft blues, muted earth tones) generally flatter and keep the focus on your expression. Avoid loud patterns or trending outfits - you want to look like yourself, not like a fashion experiment.
Top Five Things That Don’t Look So Great (Let’s Avoid These)
1. Overly Serious or Blank Expressions
Nothing says "cold robot" like zero expression or a blank stare. Remember - therapy is a human connection. If you appear buried in existential despair, clients might wonder if you're overwhelmed as well.
2. Heavy, Flashy Makeup or Harsh Lighting
A little polish is lovely - keep it natural. Avoid glare, shiny skin, or dramatic makeup that distracts from you, rather than enhancing you. Lighting that's dim, yellow, or uneven? Also, we want approachable, not shadowy mystery.
3. Cluttered Backgrounds
Sure, your living room is cosy - but if people can’t stop looking at the pile of books behind you, your profile becomes a scavenger hunt. Keep the background polished and peaceful.
4. Weird Cropping or Angles
If only half your head is visible or your head is chopped off, people will move on. Or overhead angles - those can feel alienating. Keep the camera at eye level to achieve the "we're in a conversation" feel.
5. Distracting Props or Filters
Fun filters can be - well, fun - but leave the dog ears and sparkly unicorns for vacation selfies. Stay grounded and authentic in your professional self.
Quick Headshot Checklist
Do This
Avoid This
Soft, genuine smile and relaxed posture
Blank stare or overly stiff expression
Natural, soft lighting (avoid harsh flash)
Dim or uneven lighting; harsh shadows
Simple, tidy background
Messy or overly busy setting
Eye-level framing with head and shoulders visible
Cropped awkwardly or at odd angles
Comfortable, neutral clothing aligned to your vibe
Loud patterns, costumes, or distracting accessories
Your headshot is the friendly first handshake of your online presence. When you present yourself with warmth, clarity, and authenticity, potential clients feel invited, not intimidated. Great lighting, a relaxing pose, natural backdrop, and honest expression all whisper - “You’re seen. You matter. Let’s begin.”
So go ahead - smile, breathe, and let your photo reflect the calm, caring presence you bring to your work. You’ve got this.