Does Your Biog Need A Glow Up?

Thinking about how to introduce you - yes, YOU - to the world? Your professional biography might seem like a chore, but it’s your secret handshake to potential clients, the first glimpse of who you are, how you help, and why you are the one they’ve been looking for. Unsure of how to make your biography glow? Here are our top tips.

Keep It Relevant - Because Nobody Needs "Generic Therapist #4720"

First things first - relevance is everything. Your clients aren't scrolling through bios to check for typos; they're on a quest to find someone who gets them and could actually help.

• Speak to their needs - are you helping anxious teens find calm? Guiding burnt-out professionals toward clarity? Use language that resonates - mirror their words, their feelings, their hopes.
• Highlight what’s current - if you've just completed training in trauma-informed therapy or you hold a refreshing new certification, pop it in there. Relevance demonstrates that you're committed to delivering the best care today.
• Show context, not jargon - “Qualified to work with eating disorders" is excellent, but "I work with overworked, overwhelmed women who feel stuck between ambition and burnout" connects at a human level.

Showcase Your USP

Your unique selling point (USP) is the heart of your bio. It’s not just “I see clients” - it’s why they should choose you over anyone else.

• Share your story - you could blend mindfulness with cognitive techniques, or incorporate board-game-style metaphors into your sessions. Share what makes your approach distinct.
• Add a pinch of personality - a dash of humour or warmth goes a long way and can help you feel human, relatable, and like a safe place to land.
• Back it up - don’t just say you’re good with teens - mention you’ve helped 50+ teens build confidence in the past year, or your favourite success story (respecting privacy, of course). That gives your USP real weight.

Keep It Up To Date

Think of your bio like a living mood board for your practice - fresh, evolving, and always you.

• Update your bio regularly - add recent trainings, new specialisms, and fresh client feedback (even a one-line testimonial, such as "Clients describe me as calm, grounding, and refreshingly human," works wonders).
• Seasonal Tweak - Planning to Focus on Exam Stress? Mid-year anxiety? Parenthood fatigue? Mention it. You'll sound relevant to what people are currently dealing with.
• Technology and availability - offering evening slots, a sliding scale of fees, or online sessions? Make sure that's on display - easy wins that warm up your credibility.

Sample Bio - From Glum to Glow-Up

Glum

Jane Doe is a counsellor with 5 years of experience, offering therapy to adults and teens. She works in person and online. She has a background in CBT.

Glow Up

Hi, I’m Jane - and I'm on a mission to support anxious teens and overworked adults who feel like they're running on empty. With five years of experience and a recent certification in trauma-informed care, I combine gentle CBT with practical, real-life tools (have you tried 'daily mood bingo'?) to help you find clarity and calm. I offer both in-person and online evening slots, and I love being the person you can bring honestly messy Mondays to. Let's breathe easier - together.

Here’s your checklist - your Therapist Biog Glow-Up Guide:

1. Make it relevant - speak your client’s language and lean into what matters now.
2. Highlight your USP - your story and style matter - own them.
3. Keep it current - refresh often and reflect what's in demand right now. Share your evolving credentials and offerings.

Think of your biography as your soft, inviting welcome mat - warm, distinct, and alive. When you keep it real, relevant, and refreshed, you don't just announce yourself - you invite the clients you're meant to help.

Go forth and shine - clients are already finding you.