Finbogo Vs Cliniko: The best practice management software for you

Torn between Finbogo and Cliniko for your next healthcare booking platform? You’re not alone. They’re both well-known names in the space, and we’ll be the first to admit, Cliniko has a strong reputation. But let’s not pretend we’re totally objective here. We’ve built Finbogo from the ground up, so naturally, we’ve got our own perspective on what makes a platform work for real practitioners.

Could we give you a side-by-side comparison table? Sure. But let’s be honest: those charts rarely tell the full story. Just because two platforms claim to offer “online bookings” or “patient management” doesn’t mean they do it in the same way - or that they solve the same problems.

We’re not here to break down Cliniko’s roadmap or critique their choices. That’s not our place. What we can talk about is Finbogo: where it came from, what it was designed to fix, and why more and more practitioners are making the switch.

Finbogo wasn’t built to be a Cliniko clone. It came out of real conversations with real practitioners, who were tired of trying to fit into systems that didn’t quite fit them. So we did things differently.

The “feature list” trap

Ever noticed how every platform seems to offer the same core features?

• Online bookings?
• Appointment scheduling?
• Secure patient records?

That’s fine on paper. But in the real world, those features aren’t always created equal. One platform’s idea of “simple booking” could be another’s clunky, five-step form. Some systems bury important features under layers of menus. Others look like they were designed in 2007 and haven’t been touched since.

A tick on a feature list doesn’t mean it’s built for you however, even though it’s made to seem that way.

Built for actual humans, not IT teams

Most practice management systems weren’t built for people like you. They were built for people who already understand how systems work. And if you're not one of those people? Tough luck.

At Finbogo, we built things the other way around. We started by talking to practitioners; Not project managers, not investors, not software people - and we listened. Over and over, we saw that systems felt overly complicated and underwhelming. Practitioners were spending more time managing the tech than their actual clients.

So we stripped things back. Kept what mattered, and made it intuitive. Because if you need a training session just to figure out how to use your booking system, then the system’s already failed you.

Not all platforms are designed with growth in mind

Let’s say your practice grows. Great. But does your platform grow with you? Some systems are fine when you're on your own, but start to fall apart the second you add a second practitioner or open a second practice. Features that felt "good enough" when you had five clients a day suddenly hold you back when you're juggling schedules across a team.

That’s where scalability matters. Not just in theory, but in the everyday tasks - faster calendar loads, easier team management, no hidden “upgrade” paywalls every time you hit a new milestone.

We designed Finbogo to handle that growth, without punishing you for being successful - and give you more free time to take care of what matters most.

Integration isn’t a bonus - it’s a necessity

You shouldn't have to combat five different tools just to run your business. Your booking software should talk to your email platform. It should understand your availability without you needing to manually update three calendars. It should link with your marketing tools, your reporting dashboards, your payment systems.

And importantly: it should do all this without you needing to hire a developer to plug the gaps - we’ll handle that.

That’s what we mean when we say Finbogo was built to work with you. Not around you.

Support that doesn’t disappear after onboarding

Here’s something no one tells you: the best systems are the ones you barely notice - until you need help. Then support becomes everything.

We don’t hand you a PDF and wish you luck. Our team’s small, real, and fast. We answer your questions without hassle, and we don’t hide behind ticket numbers or scripted replies.

It sounds basic, but it's rare. And it’s one of the reasons people who switch to Finbogo tend to stick around.

What’s the takeaway here?

If you’re trying to choose between Finbogo and Cliniko, or any other platform for that matter. Don’t get distracted by identical feature checklists. Ask better questions:

• Does this system feel intuitive to me?
• Will it actually save me time?
• Will it grow as my business grows?
• Will someone be there when I need help?
• Does it feel like it was built for my kind of practice?

Because you don’t need a platform that just does everything. You need one that does what you need, in a way that actually makes your life easier.

And if that’s what you’re looking for, you might find that Finbogo just makes more sense.

A software built for you

We tailor features around what practitioners want, not what we think they might need. Everything that’s gone into Finbogo has been built from the ground up to make your life easier. We’ve put a lot of consideration into saving you time, because at the end of the day, money can’t buy time.